To empirically investigate the influence of a variety of sponsorships, survival analysis modeling was utilized to examine 40 years of corporate sponsorship of F1 racing teams. Through this study we extend the resource-based view to assert that sponsorships vary in their propensity to contribute to team survival, warranting prioritization in sponsorship strategy based on access to different sponsor resources. Sponsorship utility can be dependent on institutional dynamics such as league governance that produces competitive disparities. Yet, not all sponsorships equally benefit the sponsored organization. Corporate sponsorship represents a common method for resource acquisition. Accessing and exploiting organizational resources are essential capabilities for competitive sport organizations, particularly those engaged in motorsports, where teams lacking resources frequently dissolve.
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